Itron, Inc. (NASDAQ: ITRI), a company pioneering new ways for utilities and cities to manage energy and water supplies, today announced that its new brand identity reflects the company’s evolution and a new era of delivery improved information to create a more resource-rich world. The new brand identity reflects Itron’s commitment to creating new efficiencies, connecting communities, promoting sustainability and increasing the diversity of ideas.
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“Itron is at the forefront of a rapidly changing world, where the challenges of energy and water scarcity, growing demand and the initiation of the energy transition are more pressing than ever before,” said Tom Deitrich, President and CEO of Itron. “Our new Brand identity honors our history and reflects the company it has evolved into, underscoring our industry leadership and commitment to understanding and meeting the evolving needs of our customers.”
As a proven global leader in the Industrial Internet of Things (IIoT) with one of the largest connected platforms and installed bases in the energy, water and smart city sectors, Itron delivers more intelligence at the grid-edge interface and promotes a smoother transition to cleaner energy and water supplies, transforming the way grid operators address critical challenges. Itron is exploring new ways for cities and utilities to collaborate and cost-effectively leverage the same intelligent infrastructure at the edge to deliver diverse services and applications on a reliable, resilient network to serve all stakeholders.
This new brand identity serves as a strategic move to expand Itron’s offering to demonstrate to the market the company’s development and growth in several focus areas:
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Power supply: Providing improved visibility and control at the network edge. Promote utility and city energy efficiency and cost savings and initiate the transition to lower carbon consumption, electric vehicles and a more resilient, resilient and reliable grid. -
Water: Ensuring water supply, detecting leaks, reducing waste and improving safety. -
Smart Cities: Connecting, protecting, and unlocking endless opportunities for more sustainable, thriving communities. -
gas: Ensuring the security and integrity of the natural gas delivery system while unlocking more insights from the same system than ever before. -
sustainability: Harnessing the tradition of responsible energy and water management and reducing the carbon footprint of both Itron and its customers.
As part of a renewed brand identity, Itron is introducing a more modern logo that features a sleeker font, a more upright design, more modern lines and richer, more intense colors. The beam of light emanating from the “O” symbolizes Itron’s leadership and ability to illuminate and show the way forward for the industry.
“Itron is a catalyst for positive change, providing smart, safe and reliable solutions that power homes, ensure the provision of clean water, contribute to well-lit and safer streets and enable a brighter and more sustainable future,” said Marina Donovan , Vice President of Global Marketing, ESG and Public Affairs at Itron. “Our new brand identity outlines and reflects our Intelligent Edge offerings and a new era for Itron.”
For more details about Itron’s new brand identity, see the Itron Press Kit, which shows the brand guidelines, logo files, updated information sheet, and watch the video about our brand story. Additionally, you can watch Itron from March 27th-29th. February 2024 at DISTRIBUTECH International at stand #2200, where the new brand will be on full display.
About Itron
Itron is a proven global leader in energy, water, smart city, IIoT (Industrial Internet of Things) and intelligent infrastructure services. For utilities, cities and society, we create innovative systems, create new efficiencies, connect communities, promote nature conservation and increase the diversity of ideas. By securing our natural resources now and in the future, we improve the quality of life for people around the world. Join us at www.itron.com.
Itron® is a registered trademark of Itron, Inc. All third-party trademarks are the property of their respective owners, and any use of third-party trademarks in this press release does not imply endorsement or association between Itron and such third parties, except as expressly described herein.
Additional sources
- LinkedIn: https://www.linkedin.com/company/itroninc/
- X: https://twitter.com/ItronInc
- Newsroom: www.itron.com/company/newsroom
- Blog: https://blogs.itron.com
The source language in which the original text is published is the official and authorized version. Translations will be included for a better understanding. Only the language version that was originally published is legally valid. Therefore, compare translations with the original language version of the publication.
View original version on businesswire.com: https://www.businesswire.com/news/home/20240214138769/de/
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