Show Your Support: This is the title of the 2022 campaign by ITEM m6, which photographer duo Lottermann and Fuentes shot in Los Angeles. The supporting protagonists of the short film and the campaign images alongside Nada Lottermann and Vanessa Fuentes: the LA Capsule Collection by ITEM m6. Consisting of the Soft Ribbed Line and the new Power Pants. In bright colors and fresh dye effects. Always with an intelligent fit and optimum support.
Support that is visible: the Soft Ribbed Line from ITEM m6
The bodywear of the Soft Ribbed Line is characterized by a super soft wearing comfort with innovative high-tech compression. This is ensured by the sustainable material mix with a high proportion of organic cotton and Tencel as well as a high proportion of elastane. The slightly sloping ribs feel like a hug – and shape the silhouette all around. The seamless pieces were all knitted in Portugal.
Part of the LA Capsule Collection are double layered bralettes with extra support that can be worn without a bra, a crop top with stylish overlong sleeves and bike briefs with an extra wide waistband that doesn’t dig in. The dip-dyed effects in the colors Navy and Nougat as well as Olive and Black were hand-dyed in Portugal.
“The designs of the Soft Ribbed Collection were created to support the body – and to wear this support visibly,” says Miriam Weihermüller, Managing Director and Creative Director of ITEM m6. “Confident as highlight pieces in summer or for cozy layering accents in winter.”
New details and colors: the Power Pants
The darling in the portfolio, the Power Pants collection from ITEM m6, will be expanded to include new fits and new colors in summer 2022. In the LA Capsule Collection, the skinny high-rise pants show up as classic 5-pocket styles in bright pink and orange tones. The individual tie-dye effects for each pair of trousers have been hand-dyed.
What has remained is the patented shape technology, which contains a lot of high-tech and know-how. A perfected cut and a sophisticated pressure gradient. For innovative high-tech compression with an intelligent fit at the same time. Uncompromising freedom of movement for their wearers, while the pants always stay in shape.
“The power pants hug the hips, shape the legs and lift the bottom for a stronger body feeling,” says Miriam Weihermüller, Managing Director and Creative Director of ITEM m6. “The new bright colors of the season act like an additional energy boost.”
ITEM m6’s LA Capsule Collection is available now. Prices: 69 to 129 euros for the Soft Ribbed Line, 229 to 249 for the Power Pants.
About ITEM m6
ITEM m6 has redefined the status quo of functional bodywear. With a clear design claim, high-end materials and production methods as well as a strengthening wearing comfort, shape technology is interpreted in a completely new way. The legwear, leggings and pants as well as lingerie support the body feeling without ever constricting and ensure a self-confident posture. Strong, feminine, contemporary. ITEM m6 bodywear is manufactured and finished with a strong commitment to sustainable processes and materials in Europe and Turkey.
Innovative spirit and know-how are in the DNA of ITEM m6. The brand is part of the family business medi based in Bayreuth, one of the world’s leading medtech companies with core competence in compression. The high standards of medical manufacturing techniques and 70 years of experience in how the right dose of pressure on the body can improve the quality of life are also part of every single ITEM m6 product.