“Italian design. The beauty of everyday life between Italy and Argentina” is the meeting proposed by the Italian Institute of Culture of Buenos Aires, which exhibits the main evolutionary lines that have characterized the history of industrial design in the Mediterranean country from 1945 to the present. The National Museum of Decorative Art, Located at Av. del Libertador 1902, it will be the venue for the exhibition that takes place from September 23 to 29.
the healer Silvana Annicchiarico He explained that the objects in the exhibition have been selected for their technological originality, the innovation of materials and their ability to represent taste and culture. The selection highlights a testimony of how design embodied, in Italy in the second half of the 20th century, the democratic dream of bringing beauty to people’s lives.
The tour is segmented into chronological sections covering the major phases of contemporary Italian history. It brings together pieces from world-famous designers, from Gio Ponti a Ettore Sottsass, Michele DeLucchi, Vico Magistretti, Bruno Munari, Gaetano Pesce, Marco Zanuso. It features iconic objects such as the Pipistrello Lamp, of Gae Aulenti; the Proust armchair, of Alessandro Mendini; and the napoletana coffee maker, designed by Riccardo Dalisi for signature Alessi.
A novel aspect of the exhibition is that it establishes a dialogue between the icons of Italian design and the significant objects of national design, so that the visitor can directly appreciate the affinities and differences, as well as the evolutions and transformations of furniture in both cultures. The pieces that represent Argentine Design Section, come from the collection of Museum of Modern Art of Buenos Aires, and begin their journey from the 50s to the 80s and 90s.
“The idea is to rediscover “the beauty of everyday life”, where we realize that the proposal does not end in the museum. On the contrary, the exhibition points to a need: to look with new eyes at what surrounds us, to review our own daily life”, he highlights. Marina Canardo, Director of the National Museum of Decorative Art.
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