Urbano Cairo, president of Torino, spoke from the stage of the DLA Piper Sport Forum taking place at San Siro: “The issue of revenues is very important. As Italian football we have great potential, many funds are interested because it is the one with the highest prices low compared to the real potential it has. Italian salary cap? It’s all doable if there is the will, but it can’t just be Italian. There needs to be European will. It’s right to look at revenues, but it’s important to keep costs under control, it’s necessary make the business sustainable and then think about everything else.”