In its trend brochure for the Spring/Summer 2024 season, the Munich trade fair ISPO has identified some color palettes that will be of central importance for the activewear industry. In addition to the colors, there is another topic at the top of the list: sustainability. According to ISPO, the spring/summer 2024 activewear industry needs a much-needed sustainability boost: “A quick response is needed to maintain our commitment to climate change and the reduction of waste and resources. (However) this far-reaching change must not come at the expense of creativity and performance,” the trade fair said in a statement.
The core palette
The core palette, released by ISPO Textrends, follows a “fresh and bold approach”. It’s a classic activewear palette with ten colors that includes both neutrals and primaries, including black and white, as well as the Pantone colors: ‘Russet Orange’, ‘Blazing Yellow’, ‘Mandarin Red’, ‘Green Flash’ , ‘Bellwether Blue’, ‘Gray Violet’, ‘Shifting Sand’ and ‘Swim Cap’.
Fleeting: Changeable shades
An ephemeral and luminous approach to ephemeral tones, with a palette of five colors that can change depending on the light and the fabric: ‘Limelight’, ‘Cabbage’, ‘Pink Peacock’, ‘Ceramic’ and ‘Dazzling Blue’.
Soul Surf: Inspired by the beach
This is a beach-inspired palette that captures the feel of a sea breeze and emphasizes the goodness of the ocean. It is a palette with the Pantone shades ‘Pastel Parchment’, ‘Crystal Blue’, ‘Salmon Buff’, ‘Sunshine’ and ‘Weeping Willow’ that creates a connection with the natural tones in the core palette.
A natural palette: Natural Logic
Natural dyes continue to inspire the fashion and outdoor industries – and as such they provide a never-ending source of inspiration to create new shades. This palette of Pantone shades, which includes ‘Toast’, ‘Garden Glade’, ‘Baleine Blue’, ‘Calypso Coral’ and ‘Lima Bean Green’, offers an evolution of exciting coloring and eco-friendly synthetic dyes.
Tantalize: Iridescent tones
This is a glossy palette in which the colors shimmer. Well-suited for coats and jackets and accents, these striking and at times even screaming tones can be complemented with platinum. The palette consists of the Pantone colors ‘Baby Lavender’, ‘Nantucket Breeze’, ‘Candy Pink’, ‘Jasmine Green’ and ‘Gold Fusion’.
This article was previously published on FashionUnited.uk. Translation and editing: Barbara Russ