Singles’ Day is celebrated on most e-commerce platforms such as Amazon with offers that can exceed 40% off
Every November 11 (11th of the 11th) the Singles Day or Singles Day, the great discount festival for Alibaba e-commerce. It is a day that many celebrate with pride, and in which they launch hundreds of offers to commemorate being single.
This is a commercial campaign that takes place in the month of Black Friday, where large companies – such as Amazon- They begin to launch their best early offers, with daily discounts of up to 50% in thousands of articles.
So that you are well prepared and can take advantage of the best opportunities and bargains, in SHOPPING We will tell you what they consist of and how they differ.
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Why Single Day is celebrated on 11/11
As we explain in this article about the best ideas to celebrate World Singles Daythe idea of “anti Valentine’s Day” It has its origins in the late 1990s, at Nanjing University, and arose from a group of Chinese students as a response to February 14.
The initiative was born with the objective that singles, divorced, separated and widowers They also had a day to celebrate how much they love themselves.
This holiday, which was originally related to February 13, has evolved into a hedonistic idea in which self-gifting to oneself is rewarded. symbol of self-love and self-care. Events were also held there, such as blind dates to meet other singles.
However, it was not until December 28, 2012 when Alibaba Group registered the term 双十一 (double 11). A date (11/11) chosen due to the fact that the number one represents a single person.
Over time, other online sales portals have joined the initiative, thus becoming a global campaign. So much so that:
- In 2013 sales reached US$5.8 billion.
- In 2014 they reached 9.3 billion.
- In 2017 to 25.4 billion.
- In 2018 to 30.8 billion.
- In 2019 to 38.3 billion.
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Some curiosities about Single Day
- In it United Kingdom celebrates March 11. It was started by a group of dating experts to help singles accept their (single) status.
- Media Markt promotes the festivity in its establishments. Although in Belgium this proposal is not received well, since November 11 commemorates the end of the First World War in 1918 and on this date the fallen in the Belgian war are remembered.
- In Spain it is also very popular and many companies have already jumped on the bandwagon.
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Black Friday or the great Black Friday party
The days are numbered until the arrival Black Friday. Next November 27th will be the big shopping day, the big festival of ‘Black Friday‘.
Black Friday is the day opens the Christmas shopping season. And that is why significant discounts are applied in many retail stores and department stores. And, of course, on the Internet, on platforms like amazon either AliExpress.
Specifically, it is celebrated the day after Thanksgiving in the United States. Or what is the same, the day after the fourth Thursday of the month of November.
And as a complement to this festival of consumption there is also the Cyber Mondaya day exclusively dedicated to online shopping that falls on the first Monday after Thanksgiving.
Regarding Spainlarge online retailers such as amazon, PC Components either The English Court They run discount campaigns during that week. The German chain also joins in again. MediaMarkt.
The difference with respect to the United States is that, in our country, this celebration has been promoted mainly through the Internet, and it generally extends not only during Black Friday, but is also celebrated during the following days, and even on Thursday. above, depending on the business in question.
As a curiosity, the month of November is the second with the most online purchases of the year. The first, of course, is December.