You can pay more for Moomins and ice hockey, Koiramäki eggs are cheaper.
The popularity of Easter eggs remains steady year after year, and certain chocolate eggs in particular have established their place in Finns’ Easter celebration.
According to the S group’s data, pasha, curd pastries, lamb or lamb, and salmon stand out as the favorite Easter foods for people over 45, while for those younger than that, chocolate is the most important Easter delicacy. According to the S group’s data, the sales peaks for Easter eggs fall on Palm Sunday and Easter Saturday.
The chocolate egg shop is also doing well during Easter at Lidl.
– Chocolate eggs now sell just as well as they did before the corona virus. Virpo is clearly not a dying tradition, and people like to feast on Easter. Easter in general is for customers a celebration of waiting for spring, which they invest in, says Lidl’s communications.
Two above the rest
The selection of Easter eggs in stores is quite wide. Small, medium, large and giant eggs are available. In addition to the surprise eggs, the assortment includes many small chocolate eggs sold in bags. Chocolate-filled eggs sold in boxes, so-called poached eggs, have also become popular.
The tradition of spinning is still strong, and Easter chocolate is bought both on Palm Sunday and on Easter itself. Elle Laitila
However, two brands are above the others when Finns go shopping for Easter eggs, store data reveals. These are Kinder and Mignon. The history of Kinder Surprise eggs dates back to 1974, when the eggs began to be produced in Italy. At that time, all the hundred different toys of the year were painted by hand.
No less than seven different Kinder products are in the top 10 best-selling Easter eggs in K-stores. The smallest Kinder egg weighs 20 grams and the largest weighs 220 grams, i.e. more than a normal-sized chocolate bar.
Mignon eggs are among the most sold Easter eggs. Elle Laitila
The history of Mignon produced by Fazer is much older than Kinder eggs, it goes back to 1896. An almond-walnut-nougat-filled Easter egg cast in a real eggshell finds its way into shopping baskets year after year.
– This Easter, various seasonal bags, which contain, for example, mini eggs or bars, have often ended up in shopping baskets, says the product manager Tuulia Sola From Kesko.
– So far, the Roni Back and Hello Kitty surprise eggs have attracted the most interest in novelty Easter eggs, he continues.
Year after year, Kinders and Mignons are also the best sellers in S group stores. The surprise eggs with the theme of Rimmhe hau, Moomin and Koiramäki have become new permanent favourites.
– The sale of Easter eggs has remained very steady over the last few years, even though the years have been exceptional due to, for example, the corona pandemic, says the sales manager Nina Paavilainen From SOK’s supermarket.
The price per kilo varies
But what do Easter eggs cost?
We went on a shopping tour and inspected the Easter egg selections of three grocery stores in the center of Helsinki, K-Supermarket Postitalo, S-Market located next to Sokos and Lidl in Citycenter.
Looking at the price tags, it quickly became clear that there are differences in the prices of Easter eggs, even if the manufacturer of the chocolate egg is the same. For example, there is a price difference between Lätkä and Huuhkajat eggs from the same manufacturer. The price per kilo of football-themed Easter eggs is 46.67 euros, while hockey eggs are sold at the price of 58.33 euros per kilo.
The price per kilo of hockey-themed eggs is more expensive. They have a surprise toy inside, while the more affordable futs eggs contain a cereal surprise. Elle Laitila
Price differences per kilo can also be found between Kinder eggs of different sizes. For example, in K-Supermarket, the price of small Kinder Surprise eggs weighing 20 grams is 45.83 euros per kilo, while the price of Maxi-sized eggs weighing 100 grams is 59.90 euros per kilo. Small Kinder eggs were also available at a cheaper price per kilo in S-Market.
The situation is the opposite for group hunt themed Easter eggs. The price of the small Group Hau surprise eggs in S-market is 54.50 euros per kilo and the bigger ones are 36.50 euros. A similar difference can also be found in Lidl, where the prices for small ones are 49.50 euros and for larger ones 37.56 euros.
The price of an Easter egg in the store can tell you about the delicacy of the surprise it contains. We opened two Group hau themed Easter eggs bought from Lidl. A figurine was found inside the smaller, more expensive egg per kilo, and a piece of jewelry was found inside the larger one. Elle Laitila
Moomin the most expensive
There is also a price difference between Koiramäki and Moomin Easter eggs of the same size. In the case of the Moomin brand, you can really dig into the picture, because the price of Moomin-themed Easter eggs is as much as 63.80 per kilo in K-Supermarket, while Koiramäki eggs cost 49.50 per kilo. The Moomin Easter egg turns out to be the most expensive per kilo in the shopping tour, when looking at traditional surprise eggs. So you should keep your eyes open when shopping if you want to get Easter chocolate cheaply.
The cheapest surprise egg in the shopping round can be found at Lidl. The price per kilo of Favora Easter eggs is 15.23 euros, although it is good to note that the Easter eggs in question contain a cereal surprise.