Investment: Men and women save so differently

A representative survey by comdirect showed that women save an average of EUR 95 per month, while men save EUR 125. However, this gap can be explained by the fact that women often earn less. If you compare the amount you save to your income, you see that women only save marginally less.

Gender differences and their consequences

However, the survey shows that women invest significantly less money in stocks or funds than men. Just under ten percent of them have dividend stocks or equity funds, while the proportion of men is twice as high. “From a long-term perspective, this is a bad decision, because in times of low interest rates, the savings account is not an alternative for a long-term investment,” comments Sabine Schoon from comdirect on this reluctance.

The fact that female investors are so reluctant to invest in shares is due to the fact that they attach great importance to security. However, they also invest less for the long term as a result. This is not without consequences, because without risk there is currently hardly any return.

According to another representative survey by JP Morgan Asset Management, 54 percent of the women surveyed consider capital preservation to be more important than increasing it. For men it was only 43 percent. Since women are less willing to accept fluctuations in value and, moreover, invest less in the long term than men, their preferred form of investment is the savings book. However, since there is hardly any interest on a savings account in the current environment of low interest rates, they are usually at a disadvantage when it comes to returns.

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