In its early days, crowdfunding, one of the most popular Fintech services, originated with musical artists. Young talents seek to exist in the media and to free themselves from the rules dictated by the majors. Crowdfunding will allow the artist to raise the funds necessary for the production of a clip or recording in the studio thanks to a community committed to his project in exchange for compensation. Users are contributors or donors. We are not yet talking about investors.
But when streaming services take over in 2020, the situation changes. Platforms such as Spotify, Apple Music, Deezer win the day. They alone represent 83% of the total revenue generated by the music industry according to the report of the Recording Industry Association of America. With this new revolution, behaviors are changing. Thus, today, rather than giving 5, 10, 15 or 20€ through a crowdfunding platform, to show their support, fans often prefer to listen to it on a streaming platform.
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If access to works is facilitated, the revenue generated for the artist is extremely meager: 90% receive less than 1,000 euros per year, even if their titles are streamed up to 100,000 times, according to the campaign Pay Performers. In reality, only 1% of artists receive a minimum wage thanks to streams.
How to allow a fairer sharing of value for the talents as well as for the associated fan communities, while allowing new talents to emerge? This is the challenge that the start-up Trendex wanted to take up.
The start-up offers fans the opportunity to invest from €1 in known or promising talents in a “play to earn” logic. Each celebrity on the platform launches with 100,000 shares. The price of the share evolves according to the actual performance of the talents, in real life. All the personalities present on the platform are themselves largely remunerated, since they receive up to 80% of the sales generated on the issue of 100,000 shares. A concept in the era of time, derived from cryptocurrencies, which goes far beyond crowdfunding platforms such as Patreon or My Major Company in the redistribution model. Users are both fans and investors. They show their support with the possibility of a real backlash; a real return on investment.
For example, when footballer Andy Delort gave OGC Nice victory against PSG in March 2022, his rating doubled on Trendex. The performances of certain celebrities are already reaching peaks of up to +1,300% for certain personalities.
Supported by committed communities, hundreds of thousands of talents are changing the face of the world. Trendex brings together for the first time, fans, talents and investors within the same platform to allow talents to be supported and everyone to benefit from it in the long term. The start-up is not confined to music and extends to other industries: sport, entertainment…
By going to https://app.trendex.vip you can discover the latest nuggets or bet on safe bets, access exclusive privileges (gold ticket, a day in the studio…), exchange your talents with other users and receive from 5 to 25% annual return depending on the real performance of the talents that make up your portfolio.
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The good drafting plan.
On the occasion of its new title “The Best” Wejdene announces its collaboration with Trendex Saturday April 16th. Symbol of the new generation of 3.0 artists, the young artist Wejdene is an RnB singer who has become known through social networks, in particular for her title “Anissa” which is a hit on Tik Tok and which has reached 25 million YouTube views. She will join the platform on Saturday April 16 alongside Kanoé, Koba LaD, Yanns… and many others. First shares at €1.
To pre-register, get the first shares at €1 and not miss anything from this launch, it’s here: https://trendex.webflow.io/
Official website: https://app.trendex.vip