Non call it more “Intimissimi man ”but“ IUMAN – Intimissimi man“, A change that marks the beginning of a new era for the male linen brand. To celebrate this topical moment, a special party was held yesterday at the” Ontaro “headquarter, With an exceptional special guest: Achille Lauro.
A fashion show retraced the iconic leaders that represent the history of the brand, combined with the new sea collection, was an opportunity to immerse yourself in the evolution of Iuman-intimate man, between tradition and innovation in the world of intimate. And during the show the new “The indestructible” boxer was revealed, designed to offer maximum comfort and made with ultra-resistant materials
Among the guests were also present, talent and friends of the brand, such as Stefano De Martino and Nicolò de Devitiis.
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