Cdare means to speak about intimate beauty? Having cleared the fact that for the so-called “zone V”, once relegated to a few simple steps, today there is a real skincare routine with delicate products formulated specifically for the intimate area. Far from clichés, taboos and stereotypes, theIntimate Beauty embrace philosophy body positive teaching the new (and old) generations to love each other more.
Intimate beauty: how to talk about “V-Beauty” without taboos
“Speak about intimate beauty is a way to love ourselves and take care of ourselves. It is necessary to draw attention to every part of the female body, including those that are often overshadowed due to taboos” begins Alessia Kish, founder of Kysh Cosmetics, new beauty brand that takes care of women’s intimate well-being.
«Above all, it means gaining self-confidence, accepting our personal beauty, what makes us different. Taking care of our intimate area as it is means dispelling all those myths and clichés which have made the vulva one of the many topics of the female body that should not be talked about too explicitly.”
Alessia Kish is the mind behind the intimate care brand “KYSH” (Credits: kyshcosmetics)
How to change the way you see intimate hygiene
«Until today the idea of Female intimate care was seen primarily in terms of sexuality and hygiene. It’s right to break down the wall of stereotypes and start treat it like any other part of the body, without forgetting its needs and peculiarities.”
Taking care of this area actually requires even more attention and awareness, «because the vulva needs specific, delicate products that do not alter the PH and are safe at all times of life» continues the founder of KYSH Cosmetics.
Intimate skincare: the steps to well-being
«Intimate skincare must start from one delicate and specially formulated cleansing. Subsequently, on young skin it is advisable to apply a hydrating, soothing and refreshing serum, also ideal for post-depilation. The ingredients superstar? Neem oil and blackcurrant juice.
On mature skin, however, it is better to use a more nourishing cream – for example based on hyaluronic acid and Shea Butter – which deeply hydrates and restores some tone. Finally, we at Kysh Cosmetics have formulated one spray rich in soothing, protective and refreshing ingredients that creates a protective barrier with the outside and can be used in every phase of the menstrual cycle.”
Intimate hygiene: good and bad habits
“There Intimate skincare is a routine made of safe and effective cosmetic products, for external use only. In fact, a bad habit is to consider the vaginal canal as an integral part of this type of treatment. The area to be cleansed, hydrated and soothed is only the vulva, together with the inner thigh and, if desired, the perianal area.”
«It is also important to remember that Products that are too aggressive, irritating or even intended for other parts of the body should not be applied to this area. Simply put, even when you are in the shower, you should always use an intimate cleanser and not simple shower gel. And then pay attention to the type of fragrance, which can usually be considered an allergen” concludes Alessia Kish.
Intimate beauty is body positivity
«At every stage of life and at every age I have had to deal with a lack of self-confidence about my body. Nevertheless, taking care of it even when I wish it were different was a revolutionary act of self-love».
«I believe that our beauty and uniqueness should be a source of trust and security, far from the canons and stereotypes that want us to be different. For me i big changes start from small gestures, including taking care of ourselves. Which must be global, e.g also affect those often taboo areas like the intimate area.”
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