Instead of Spotify & Co.: Snoop Dogg announces Death Row streaming service

Snoop Dogg released his first album DOGGYSTYLE in 1993 on the legendary record label “Death Row Records”. He recently bought the entire company and is now planning further steps: There should be a separate streaming platform that should pay him and the musicians sufficiently.

‘Don’t Pay’: Snoop Dogg Takes His Music From Streaming Services

Snoop Dogg is promising a “Death Row App” in this context. He explains that he has taken all his albums that have been released on Death Row from the well-known streaming services. He started the campaign in mid-March and got fans thinking. It was speculated that the 50-year-old was preparing for a new era for the label. He recently brought clarity with a statement on “Drink Champs”.

A dedicated Death Row platform is planned

In addition to his own albums, he also had those of Dr. Dre removed and justifies the decision by saying that platforms like Spotify “won’t pay”. He continues: “These platforms get millions of streams and no one but the record companies get paid for it. So I wanted to snag my music there and create a platform similar to Amazon, Netflix or Hulu. It will be a Death Row app and the music will live in the Metaverse in the meantime.”

Streaming services engage in “slave trade”

He not only wants to help himself, but also create awareness in the music industry. His platform should show other musicians that they are not dependent on the “slave trade” practiced by large streaming services. “We want to create our own way of trading, where we are in contact with our fans who buy our music.”

How exactly the app and the accessibility via the Metaverse should look like is not yet clear. It’s currently being worked on, the rapper explained while puffing on a joint. The video can be seen here, from about 1:50:00 it’s about Snoop Dogg’s plans for Death Row:

Snoop Dogg celebrated the acquisition of Death Row Records with a short film. However, the Doggfather rapper’s joy was dampened by a recent lawsuit alleging he was raped. He denies the allegations of the anonymous plaintiff and recently spoke more publicly on other topics such as his extensive cannabis consumption: For this he hired a “professional blunt roller”, which is said to cost him $ 50,000 a year.

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