mi as in 2022, the Reels have become fundamental for millions of Instagram creators around the world and represent today 20% of the time spent on the social network. We speak, of course, of the short videos. A feature added by Instagram in August of 2020 as an explicit response to the success of the Chinese social network TikTokwith which you can publish and share short videos, to be produced and cut directly on your smartphone. Small clips with which people have experimented with new ways to entertain themselves, tell experiences and express themselves in an innovative and creative way. Scrolling through the most popular is an easy way to get an idea of how the year that is coming to a close went.
So here are the most popular trends of 2022 on Instagram Reels, grouped by thematic areas.
Instagram Reels, from recipes to beauty tutorials
When we scroll through the Instagram feed we come across reels of all kinds: from dish recipes to travel reports. But what did the Italians love about Reels? In first place the Food: the catering and hospitality sector proved to be a trending topic on Reels, with “step by step” recipes to stimulate the appetite, best practices and curiosities about ingredients and products. But also stories of restaurants and culinary experiences. Followed by fashion and beauty and sport and wellness.
hashtags? From the metaverse to Iran, from Ukraine to the Royals
Hashtags are also a good litmus test to understand what we are most interested in commenting on. From television personalities to important issues related to society and current events.
According to hashtags, 2022 was the year of Metaverse and virtual reality. This is demonstrated by the fact that some terms have suddenly become commonly used: such as #ethereum, #bitcoin, #nft and #metaverse.
But there is no shortage of hashtags that refer to current affairs, demonstrating that short videos are not only entertainment but also information. The most popular hashtags in this area are: #iran, #ukraine, #royalfamily, #elections.
As for characters from the world of entertainment, the most popular on Intagram all deserve one of the most used hashtags. Prime: #violacomeilmare, #soniabruganelli, #francescachillemi, #oriettaberti.
The most used songs in Instagram reels
The music accompanies our days, and is an integral part of the reels on Instagram. During 2022 they have been our soundtrack, more than anyone else: Tick Tick Boom by Sage The Gemini (feat. BygTwo3) e As it Was by Harry Styles. Then The sweet life by Fedez, Tananai and Mara Sattei.
Among the hits most loved by the youngest, aka Generation Z. SNAP by Rosa Linn The Nights by Avicii, Hits 2021 (Mashup) by Trinix, I’m Good (Blue) by David Guetta and Bebe Rexha.
Among the most tagged places in the reels Milan and Rome
The theme of travel is very successful on social media and represents one of the favorite opportunities to share photos and videos. Between Italian places most tagged in the reels we find: Milan, Rome, Naples, Turin
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