Extract
Since its launch in 2010, the Instagram social network has continued to grow and constantly reinvent itself. Initially dedicated to photo sharing, the application has grown over the years and now has a multitude of features: statistics, stories, live video, IGTV or even Reel. The global health situation has completely reshuffled the cards on Instagram, giving brands and influencers even more impact.
At the heart of the pandemic, the platform has become a real refuge for its users, with the promise of being able to change their minds and maintain a social link.
For companies, the observation is clear: Instagram is an essential social network in their marketing strategy in 2022. But faced with a complex algorithm, which is constantly changing, it is essential to know all the workings of the platform well and to adapt its action plan accordingly. Being present on Instagram is not enough: the challenge today is to be visible.
Contents of this 2022 Instagram data report:
Introduction
Methodology
Key figures
1. Discovering the social network Instagram 5
– Instagram in France, inventory
– Instagram around the world
2. 2221: a year rich in novelties for Instagram
– New features in 2021
– What is expected in 2022
3. Who are Instagram’s big influencers? 11
– The distribution of accounts by number of subscribers
– Overview of the most influential celebrities and brands
– The luxury brands that make the French dream
– Footballers are the most influential personalities in France 5. Interests of Instagram members
– The most influential areas around the world
– Influencer marketing in 2022 on Instagram
4. How to engage your audience? 32
– Overview of the engagement rate in France and around the world
– What does the perfect Instagram post look like?
– When to post to generate engagement?
Conclusion