In the dynamic world of ski fashion, 8848 Altitude has established itself as a pioneer, catering to the discerning taste of style-conscious women who expect only the very best in premium ski clothing. For more than three decades, the Swedish clothing brand has been the preferred choice for alpine connoisseurs. In an exclusive interview with Magnus Berggren, founder, CEO and design director of 8848 Altitude, FashionUnited found out more about this brand’s extraordinary journey.
Developing a distinctive style for ski lovers
At the heart of 8848 Altitude’s success is its distinctive style, which flows seamlessly between functionality and a strong sense of fashion and exclusivity. Since its inception, the brand has cultivated a design DNA that balances sportiness and sophisticated style, creating a unique expression that resonates worldwide and is enriched with European and Scandinavian influences.
Magnus Berggren emphasizes: “Beyond our distinctive look, what really sets us apart at the product level is our tireless commitment to the perfect fit. Our years of experience in alpine sports are woven into every detail, with every cut and piece carefully crafted with a dual focus on function and aesthetics. It is this specialized knowledge that gives each garment the unparalleled fit and exclusive feel we are known for.”
Exemplary craftsmanship throughout the company
The commitment to craftsmanship permeates every aspect of the family business. With an in-house design studio, pattern design and sewing facility, 8848 Altitude stays on top of its creative process. The company has expertise in various departments, including marketing, and is equipped with its own photo studio and photographers. This philosophy forms the basis for the well-run operation and the long-term strategy to retain full control of the brand.
“As a relatively small brand among industry giants, we are driven by craftsmanship and a genuine love for our products rather than purely financial goals,” explains Berggren. “This ethos carries over to our customers, who not only appreciate our unique style, but also the passion that lies within our brand – a passion that is shared by our team.”
Strategic collaborations with innovative material manufacturers
8848 Altitude is one of the most innovative material suppliers in the world and works with partners from Sweden to Korea, giving the company early access to pioneering developments.
“We maintain excellent collaborations and are a brand of choice for our partners because we are always at the forefront of introducing the latest market trends. Our enthusiasm for creating new, limited-edition products and experimenting with new expressions and material combinations sets us apart from others,” affirms Berggren.
Meet the challenges of the market with pride and confidence
In a time of diverse market challenges, Magnus Berggren is proud to maintain the status of a smaller, privately owned company committed to craftsmanship and passion. As consumer awareness grows, Berggren is positive about this development and sees it as a strengthening force that will solidify the company’s position for the future.
“Informed consumers are now choosing their clothes and brands carefully, a trend we welcome. “It positions us as a company that is prepared and resilient for the future,” concludes Berggren, underscoring 8848 Altitude’s continued commitment to premium ski fashion.