Marie Claire presented her “Innovation Lab” event at the SLS Hotel in Puerto Madero. There, a think tank focused on a topic of great relevance was established: sustainability in the beauty and fashion industries. With more than 100 guests, the talk managed to position the theme in different sectors of the Latin American industry.
This global effort by Marie Claire aims to discuss, analyze and understand the role of innovation in the sustainable field, addressing various areas that include design, fashion and beauty. The first edition took place in 2022 in France, extending this year to the United States and Great Britain, and now it is coming to our country for the first time thanks to the support of brands with a sustainable approach such as Natura, L’Oreál, adidas, Adolfo Domínguez, Authentic Beauty Concept and Karün Eyewear.
Guided by her deep-rooted commitment to preserving the planet, conscious fashion, eco-beauty, and responsible consumption, Marie Claire convened an unprecedented meeting at the SLS Hotel. During that day, a summit was held where prominent exponents of various areas related to sustainability will share their perspectives before an audience of special guests, influencers and unconditional readers.
This meeting sought to explore the challenges posed by the future of the beauty and fashion industries in terms of sustainability. With an enriching and visionary approach, Marie Claire Argentina’s “Innovation Lab” marked a milestone in the fashion and beauty scene by promoting dialogue and action with a view to a more conscious and sustainable future.
Innovations, informative talks, debates and inspiring testimonials were an integral part of this unforgettable meeting moderated by Fernando Gomez Dossena, Director of the magazine. Some of the topics covered include sustainable innovations, ethical fashion, the ecological transition, upcycling, biodiversity and animal welfare.
Beauty proposes a faithful path to the sustainability of Latin America
Innovation Lab gave the place to prominent women from various sectors of the beauty industry to join in a joint effort to address the crucial issue of sustainability.
In an exciting exchange of ideas, these influential voices came together to discuss and explore how to promote an ethical and responsible industry, recognize environmental and social challenges, and, above all, devise innovative and sustainable solutions.
Mercedes Vázquez, Manager of Reputation and Corporate Communication at Natura, shared his vision of how the industry can be an agent of positive change by adopting responsible practices aligned with sustainability. His experience and leadership at Natura offered a valuable perspective on how beauty and ethics can converge to create a positive impact.
Brenda Bianquet, Corporate Affairs Manager at L’Oréalprovided an in-depth reflection on how one of the world’s leading beauty companies is incorporating sustainability into its mission and operations. His reflections shed light on how large corporations can be agents of change and catalysts for sustainable practices in the industry..
Angelica Trujillo, Brand Manager of Adolfo Domínguez Argentinashared his approach in how ethical and conscious fashion can make a difference in the industry. Her role at a brand known for its commitment to sustainability provided a tangible perspective on how fashion brands can redefine the standards and course towards sustainability.
María Laura Gutiérrez, biologist and researcher at Conicetadded a crucial scientific dimension to the dialogue, providing solid data and insights on environmental challenges and the importance of addressing them holistically. His expert perspective was instrumental in framing the conversation in a scientific context and broadening the understanding of the issues at stake.
Taken together, these influential women and their insights represented a diverse and balanced approach to finding sustainable solutions for the beauty industry. Her participation in Marie Claire Argentina’s “Innovation Lab” highlights how collaboration and conversation can drive meaningful change towards a more conscious and ethical future in beauty and fashion.
Redefining the future of the fashion industry
During the second and final panel discussion, the exciting topic “Redefining the future of the fashion industry” was explored. In this enriching space, fundamental pillars that propose a transformative change in the world of fashion were highlighted: collaborative work, equitable trade and production, innovation and reduction of carbon emissions.
Paulina Tapia, Karün Eyewear Communicator, contributed her experience and vision on how fashion can embrace sustainability and ethics in its approach. Her participation shed light on how brands can incorporate responsible practices at each stage of its value chain, from production to consumption.
Alejandra Gougy, Director of AMSOAR (Association of Sustainable Fashion in Argentina) and designer for Cosecha Vintage, shared her perspective on promoting sustainable fashion in Argentina. Her dual role as an advocate and creator of sustainable fashion provided a comprehensive insight into how brands can contribute to change through ethics and responsibility.
Mauro Pesoa, designer and creator of Mauro Pesoa de Autor Oficio Ancestralenriched the conversation with her experience in creating purposeful and ethical fashion. Their participation underlined the importance of innovation and creativity in sustainable fashionas well as the need to reduce the environmental impact in production.
Taken together, this panel highlighted how redefining the fashion industry involves collaboration between diverse voices and the adoption of conscious and transformative practices.
The perspectives and knowledge shared by Paulina Tapia, Alejandra Gougy and Mauro Pesoa revealed that, through pooling efforts and adopting responsible approaches, it is possible to achieve a real change in the world of fashion towards a more sustainable and equitable future.
Every detail of this event was meticulously supervised by the Marie Claire Argentina team, who made sure that nothing was left to chance. Besides, The collaboration of the Fontenla company was a key element in enriching the experience of the guests, providing part of the furniture that contributed to creating a comfortable and pleasant environment.
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