Increase in sales and up to 90 new stores

An increase in sales in 2023 creates a positive mood at New Balance. The opening of up to 90 new locations could be the result.

The US sporting goods retailer will manage to increase its sales by double digits in 2023. Europe is playing the leading role in this sales growth, New Balance CEO Joe Preston told the Bloomberg news platform. New Balance’s sales for 2023 will amount to around 6.5 billion US dollars (6.4 billion euros), which is 23 percent above the previous year’s level. Geographically, Europe stands out this year: In this market, New Balance is growing by 35 percent, according to Preston. The American market, which is always growing steadily, is recording growth of “at least” 20 percent.

The growing numbers are prompting New Balance to put expansion plans on paper. The brand wants to open 90 stores worldwide this year and equip 50 stores with a new concept that is “more tailored to the target group”.

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