The French fashion label Lacoste has opened a new concept store at Neue Schönhauser Strasse 8 in Berlin.
On 150 square meters, Lacoste combines the French brand strategy with the local Berlin market and combines classic Parisian flair with urban, industrial design.
In addition, the brand will present ever-changing limited collaborations with other brands and artists, each time appealing to a different community. A product range is curated to match. The Lacoste polo will be available at all times and in all colors.
The concept store also includes the brand’s café, Le Café Lacoste. The monochrome interior design with the classic awning is intended to be reminiscent of a Parisian kiosk; the seating in the café and in the inner courtyard are also reminiscent of Parisian parks.
There is also a multifunctional room that can be used as a skate hall, yoga room or concert hall, depending on the collaboration.
