The Italian luxury brand Brioni has reopened its store in Zurich.

Based on the global Brioni store concept, the renewed store is designed in the style of a living room and is intended to be a home away from home, the menswear specialist announced last week.

The interior of the store in living room style. Image: Brioni

The interior is made up of vintage Italian furniture. Large armchairs and a sofa, combined with a floor lamp and carpets, create a cozy atmosphere. The interior is rounded off by dark wood and marble.

The interior design is rounded off by marble elements Image: Brioni

In addition to the classic fashion label’s ready-to-wear and accessory collections, the store also offers a made-to-order service.

A large rug creates coziness in the room Image: Brioni

ttn-12