In pictures: Brioni reopening in Zurich

The Italian luxury brand Brioni has reopened its store in Zurich.

Based on the global Brioni store concept, the renewed store is designed in the style of a living room and is intended to be a home away from home, the menswear specialist announced last week.

The interior of the store in living room style. Image: Brioni

The interior is made up of vintage Italian furniture. Large armchairs and a sofa, combined with a floor lamp and carpets, create a cozy atmosphere. The interior is rounded off by dark wood and marble.

The interior design is rounded off by marble elements Image: Brioni

In addition to the classic fashion label’s ready-to-wear and accessory collections, the store also offers a made-to-order service.

A large rug creates coziness in the room Image: Brioni

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