M.cDonald’s has decided, like other giants, to leave Russia after the invasion ofUkraine.
Fly has just reopened the first store acquired by the company. Is called “Vkousno i totchka“, that is to say “Just delicious“.
McDonald’s stores are now called “Just Delicious”
Last May 16, the US giant had made official the abandonment of Russia following the invasion by the country of Ukraine. And after the Western sanctions imposed on the country.
In that moment, the 850 restaurants in Russia were sold to the dealer Aleksander Govor.
After ensuring that i 62,000 former McDonald’s employees they would not have lost their jobs, Govor has prepared the launch of the new brand.
Is called “Vkousno i totchka“, that is to say “Just delicious“. And he has a proposal very similar to that of the famous fast food: give him Hamburger at chips. But also ice creams And dessert…
In Moscow, McDonald’s reopens in a Russian version. Credit: AP Photo / Dmitry Serebryakov
The new logo
We are therefore very far from symbolism present in Russia in the early nineties when it arrived the first point of sale of the US brand.
The arrival of McDonald’s in Pushkin Square it had in fact become a demonstration of the end of the Cold War. And, above all, the clearest evidence ofopening up of the national market towards the West.
Time of famous MC logo in the square nothing remains. The new symbol of fast food in Russia includes indeed two stylized orange chipsnext to a red circle reminiscent of a hamburger. The background is green.
The process of renewal of the fast food industry in the country, according to what Govor himself communicated, it won’t be very long. In fact, the opening of 50/100 stores per week.
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