The Manager book comes out this week.
Harri Halmetta surprise. According to him, sports sponsorship sales in Norway and Sweden are double or even triple compared to Finland.
– Why? Halme asks.
– Of course, Sweden is twice the size and Norway is sports crazy and rich, but they are not enough to explain. You don’t know how to sell sports in Finland.
Halme is a well-known and recognized sports manager. He speaks on the subject with decades of experience
– In every junior team of every club of nearly ten thousand, the sale of sports is considered. There are several thousand individuals in 50 species who struggle with sales, Halme knows.
– Education, skills and needs do not match very well. Colleges and universities of applied sciences do not train people in the field.
At the paint booth
A book will be published from Halme this week Manager. In addition to the biography, there is a real dose of thoughts and lessons from sports marketing.
– One of the biggest reasons for writing the book was that I wanted to share my experiences from 35 years, but I really don’t think I’m a guru in the field, Halme says.
– In the book, I give concrete marketing tips for athletes, teams and their families, for example, who need resources and a boost for their activities. I did it by recording examples of filling the stands of the events and different cooperation patterns of the athletes.
Halme, 55, states that he is “already a bit on the cooling cycle” as a manager. On the other hand, he is considered a hard-ass and a big power user in Finnish sports, as Iltalehti described in its extensive story in the spring.
– I’m not a wonderful jefe. I have always been involved in sports matters, learned lessons and met people, Halme acknowledges.
– Improving the position of the individual and developing top Finnish sports have been my drivers – but of course if you want to get something done, you also have to put up with being beaten in front of the goal.