Tancient tradition, excellent craftsmanship, know-how (with deep roots). The designer knitwear capsule The owl it is a hymn to the art of knowing how to dress the little ones with precious materials offering maximum comfort. An adventure so beautiful and elegant that it is now also transformed into a fairy-tale animated story, thanks to the collaboration with the Paduan illustrator Maria Marega.
Il Gufo Fall 2023, a collection in the name of savoir faire
Precious materials and classic design are the leitmotif that have distinguished The owl. The clothing brand from newborn, child And girl among its strong points is the presence of garments embellished with details that are the quintessence of craftsmanship. Embroidery, jacquard workmanship, crochet applications. The techniques handed down over the centuries are now available in new themes and shades, but always in wool with SUSTAINAWOOL® certification which guarantees, among other things, the well-being of the sheep. Everything is then told like a modern fairy tale, with animated GIFs and author’s illustrations in an exclusive collaboration that debuts precisely for theAutumn-Winter 2023-2024.
Crew-neck sweater in SUSTAINAWOOL® certified wool.
Precious sweaters for always elegant children
In the new collection by Il Gufo the crew neck sweaterstrue masterpieces of craftsmanship very comfortable to wear at all ages. Made from Woolmark certified pure extra fine merino wool, they are perfect to pass down from generation to generation, but also to collect and jealously preserve as irreplaceable family memories. Last but not least, they now literally come to life to the delight of all the little ones.
A (chic) fairy tale with animal friends
«This is the story of a truly special tailor’s shop, where the little animals create. A group of unique friends in the world, for an all-round nursery rhyme! Thus begins the funny nursery rhyme that tells the story of a group of friends struggling with tailoring work. Jack the fox, Shawn the fawn, Joceline the otter, Bam the marmot or Marcus the bear. Who is your favourite?
The tender animals of the forest, protagonists of the refined embroidery and refined inlay work, are transformed into delicate and evocative animations, thanks to the talent of graphic designer Padua Maria Marega. Who in this exclusive interview tells us how this new and exciting creative synergy with the clothing brand was born:
How did the collaboration with Il Gufo begin?
I have known Il Gufo for a long time as it is an excellence of the area I come from. Their reality has always struck me for their creative sensitivity and for their poetics attentive to childhood, which is very close to my feelings. I was lucky enough to come into contact with the company thanks to Brillo Magazine which created a great collaboration opportunity seeing the harmony between my style and their vision.
Where did the nursery rhyme that accompanies the images originate?
The nursery rhyme was born from the desire to “give voice” to the illustrated animals, almost personifying them. A story that tells of the teamwork of the characters who, united by their passion for their tailoring work, give life to the final garment. The common thread of everything is therefore creativity, which pushes each character to do their part for the success of the result.
What is the meaning of the color shades of the illustrations?
Colors are very important in my illustrations because they touch emotions and make us enter the stories. For this work I chose a palette with delicate tones that recalled pastel colors and nature, I wanted each character to be a small space for storytelling and serenity within social media.
What does “Savoir Faire” mean to you?
Savoir faire for me is taking advantage of experience to create the new. It’s taking the right time to create something that represents us and doing a job well precisely because we have many hours of rehearsals and study behind us that have become part of us. Savoir-faire is the steady hand of the seamstress who sews a detail and the attentive eye of the brush on the paper.
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