IKEA cuts price of 750 products: what’s going on at the Swedish furniture giant? | Domestic

Life becomes more expensive. Except at IKEA Belgium, where more than 750 products are reduced in price. IKEA argues that it wants to counter inflation with price drops. “But of course this is pure marketing,” says Els Breugelmans, professor of Marketing at KU Leuven. What type of products are involved? And are price increases planned?