“I fell in love with ICT”, the ingenious campaign of a fintech

In the month of lovers, ICT paymentleader in online collection that allows its clients to pay with All payment methodsdecided to adopt a motto that serves as a beacon for their work.

“I fell in love with TIC refers to our passion for clients, entities, payers and our colleagues. It is much more than a motto, it is the inspiration that illuminates our work and how we do it: a deep love for the spaces of happiness of people and ourselves,” said the company’s CEO, Fabián Barros Requeijo.

Today, more than 3 million Argentines and almost 1,500 entities that include government entities, businesses, NGOs, clubs, educational institutions, service companies and consortia, collect with ICT PAYMENT.

The company had been working with the concept of Respectful Payment as one of the emblems of the company, in reference to the user’s right to know what, when, how and how much their money will be debited.

“I fell in love with ICT” illustrates the relationship that the company is proud to have with its clients, internal collaborators and partners. The concept reflects the company’s commitment to each process and service they provide. More than a simple slogan, it is a differentiating proposal in a market dominated by authoritarianism and lack of attention to the user, ignoring the true human connection, the driving force of every successful relationship.

Within this framework, Pago TIC constantly works to offer the best customer service, complying with Total Quality standards certified under the ISO 9001 standard.

The obsession with customer satisfaction and their private data led them to obtain the highest international security certification: PCI DSS level 1.

When adopting “I fell in love with ICT” As its new motto, Pago TIC reaffirms its commitment to the community and a belief in the transformative power of love in all settings.

by CEDOC

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