“Because you are yourself, you inspire me to be myself too.”
Hunkemöller presents the latest campaign ‘Sheroism’, a movement that aims to empower women and inspire them to be their most authentic selves. The brand encourages all women to speak up, support each other and embrace the beauty of our differences. At the center of this campaign, which focuses on self-expression, are German TV presenter Lola Weippert, model and activist Nyakim Gatwech and model Jocelyn Corona.
The Sheroism idea gave rise to a new collection that reflects the strength and beauty of every woman.
The Sheroism Collection
The Sheroism collection features luxurious designs with sensual silhouettes, figure-hugging shapes, rich embroidery and sophisticated laces. Dark floral prints on lingerie and sleepwear create a seductive look, while bright jewel tones and elegant fabrics ensure exclusivity. Inspired by the catwalk, classic styles are combined with a modern, bold and sophisticated look.
We inspire and empower women to show themselves in their most beautiful and authentic form. We make each other stand out. With Sheroism, Hunkemöller embarks on a journey of empowerment and inclusivity where every woman is heard, personal stories are shared and successes are celebrated.
Meet the Sheroes
Lola Weippert, Nyakim Gatwech and Jocelyn Corona inspire self-expression like no others. As ambassadors of the Hunkemöller Sheroism movement, they are the focus.
Lola Weippert: As a German radio and TV personality, model and influencer, Lola lives in the spotlight and openly advocates for acceptance, reflection and self-love. “Being different is not only okay, it’s actually a superpower,” says Lola. She is passionate about gender equality and equal development opportunities.
Nyakim Gatwech: Born in a refugee camp in Ethiopia, Nyakim has accomplished impressive things as an international model and activist. Proud of her South Sudanese heritage, Nyakim represents self-confidence, positivity and big dreams. She founded the BalangNyal Foundation to provide socio-economic opportunities to millennials and underprivileged youth of South Sudanese descent.
Jocelyn Corona: She advocates for body awareness worldwide. Born in Mexico and now living in London, Jocelyn is a model with a strong voice and a role model for other women. She advocates for equal representation and demonstrates independence and authenticity in everything she does.
We all deserve respect. We all deserve love. We are all the same. As you journey through life, it is important to support and respect each other.
Join us on Hunkemöller’s mission of empowerment and inclusivity, where every woman is heard and every life story is celebrated. The Sheroism Dinner in the Vondelkerk in Amsterdam marked the start of the campaign, which aims to bring strong women together and share their stories.
The Sheroism collection is available in the Hunkemöller webshop and in all Hunkemöller stores.