The Metzingen fashion group Hugo Boss AG and the Italian eyewear manufacturer Safilo Group SpA remain loyal to each other.
On Thursday, Hugo Boss announced that the licensing partnership between the two companies, which has existed since 2006, had been extended early until 2030. Safilo will continue to produce and market the eyewear collections of the Boss and Hugo brands.
The Italian group is “the right partner” to exploit the “full potential” of Boss and Hugo in the eyewear segment, emphasized CEO Daniel Grieder in a statement. “Safilo perfectly supports our growth in the eyewear sector and is an important player in the industry with high quality standards and a strong global distribution network,” says Grieder.
In addition to the Hugo Boss brands, Safilo’s license portfolio includes other well-known fashion labels such as Marc Jacobs, Missoni, Moschino and Tommy Hilfiger.