Department store chain Hudson’s Bay has finally given up fur after years of pressure from animal rights group Peta.
The Canadian group, which operates a number of luxury department stores including Saks Fifth Avenue and online platform The Bay, will implement the move across its portfolio of brands. Previously, Peta had tried a series of actions to convince the group to give up fur. These included an email campaign and protests outside the company’s stores.
Hudson’s Bay joins other well-known stores, including Macy’s, Nordstrom, Moda Operandi and Selfridges, that have eliminated fur in response to increasing consumer demand for pet-friendly products. PETA has also encouraged designers such as Calvin Klein, Chanel, Jil Sander and Tommy Hilfiger to take this step.
The animal welfare organization has stepped up its efforts in recent years, taking action against brands and retail chains that often make false claims about animal-friendliness. Only recently H&M came under criticism. The fashion chain has been accused of not disclosing its down suppliers after Peta uncovered a number of factories in Asia, one of which has been linked to the fast fashion retailer.
Peta revealed evidence of animal cruelty in poultry plucking at various suppliers. Many of them are subject to the Textile Exchange’s Responsible Down Standard (RDS), a certification that was once found on the labels of a range of H&M garments.