Live shopping specialist HSE is launching a new brand featuring family YouTuber Laila Maria Witt.
The ‘Laila Maria’ brand is aimed at women, particularly mothers and their babies, the HSE said on Friday. The collection offers loungewear and Ökotex-certified baby clothing. There are also care products and accessories such as bags.
“With the ‘Laila Maria’ brand, we are opening up a new target group in the ‘young families’ segment for HSE. Nobody could be better at advising this target group than Laila Maria Witt, who, as a mother of four, is an authentic and likeable expert on the topics of pregnancy, babies and motherhood,” said Sandra Rehm, CEO of HSE.
Witt is a mother of four, non-fiction author and YouTuber. Her first collection with HSE will be launched on March 17th. The items cost between EUR 19.99 for a set of three wash mitts and EUR 149.99 for a weekender bag.