The live shopping specialist HSE has expanded its management team to a quartet. On Thursday, the company announced the appointment of Andrea De Santis as Chief Commercial Officer (CCO). In the newly created position, he has been “responsible for the areas of Brand & Merchandise Development, Merchandise Sales Planning and Digital Marketing” since September 1st, HSE said.
As CCO, De Santis now complements HSE’s existing management trio, which includes CEO Sandra Rehm, Chief Operating Officer (COO) Rainer Stäbler and Chief Financial Officer (CFO) Michael Dippl. “With our expanded management team, we are strengthening HSE’s position as a leading live commerce provider in Europe,” said CEO Rehm in a statement.
As a “specialist in digital transformation, brand positioning and the further development of portfolio strategies,” De Santis brings “relevant professional experience from different industries, markets and business models,” explained HSE. According to his new employer, he was most recently an associate partner at the Milan office at the international management consultancy McKinsey & Company, responsible for “strategic advice in the areas of fashion and luxury”.