Last Tuesday, April 25, the fourth edition of the program ended Pre-Trip, the initiative promoted by the National Government that seeks to promote tourism in the country. and closed with a successful balance sheet.
almost the 30% of users made their purchase on the first day, and 60% pointed to the purchase of tickets and stays for the long weekend in June. “We are very satisfied with the results of this new edition, taking into account that it was launched during a month of low season and even so the numbers are surprising,” said Dolores Silva Font, Planning Director of CVC Argentina.
The outstanding destinations in flights, according to the Almundo platform were Iguazú, Bariloche, Salta, Mendoza and Ushuaia. Regarding hotels, the largest amount of sales was concentrated in 45% in 4-star hotels and 37% in 3-star hotels in Buenos Aires, Iguazú, Mendoza, Bariloche and Salta.
“We see a more determined traveler and we understand that they were purchases for trips already planned since the highest percentage of transactions were made during the first and second days of the program”, Font added about the fourth edition of the PreViaje program.
“We found a kind of rush in the purchase decision of our users by concentrating the 46% of sales on the first day of PreViaje. We believe that the fact that the previous program ended earlier this time alerted customers not to run out of space”, commented Brenda Gache, Avantrip Product Manager.
“During this edition we noticed a high demand for June, mainly the week of 11 taking advantage of the long weekend to make a longer getaway. The possibility of using quotas was fundamental since more than 70% of customers chose to make their trip in 6 installments or more”, said Erika Schamis, Product Director of Almundo.
The first edition of the program lasted 3 months, and it turned out to be the light at the end of the tunnel for the tourism sector, back in September 2020, and after the total stoppage of a semester for the activity. During that period, CVC Argentina increased its transactions by 2,600%going from 264 prior to the program to 7,000 at the end of it.
For the second edition of PreViaje, the context was different: the industry was more recovered and open than in the previous edition. It took place from August 12, 2021 until the end of that year, to travel from November 2021 to the end of 2022. This edition was the one that generated the most sales, taking into account that the range of time possible to take advantage of the program was wider.
During PreViaje 2 more than 30 thousand transactions having the peak of sales in December with more than 14,000. It is important to remember that during this edition, more precisely on November 27, the BCRA prohibited financing for trips abroad, for which national tourism increased exponentially.
Coming to the third edition of the program, the sector had recovered enough to confirm that sales levels were similar to those of the pre-pandemic period. Even so, and taking into account that the program was closed early just 9 days after it was launched, sales grew 40%.
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by RN
