Co-founder of Plastic Odyssey in 2017 and more recently initiator of the Expedition Zero project, Benjamin de Molliens defines himself as an eco-adventurer. Through his expeditions and his adventures, he tries to unite a community sensitive to ecological issues.
Over the years, he has become a true master of social networks, tools on which he shares simple and inspiring citizen challenges, such as #nettoietonkm which went viral during the November 2020 confinement. Agorapulse invites you to meet him on June 7, 2022 at 11:30 a.m. as part of a webinar entitled: “ecology and social networks: how to federate without dividing?” »
Ecology and social networks: how to federate without dividing?
Benjamin de Molliens’ last expedition was to join COP26 in Glasgow by sailboat and bicycle from Lille. This operation received good media coverage, including a passage on Brut, BFMTV and France Info. During this webinar, Pierre Seillier, Head of Marketing at Agorapulse, will discuss with Benjamin de Molliens the role that social networks should play in raising awareness and changing consciousness. It will also discuss a paradox that raises many questions: digital is not necessarily “eco friendly”. However, we often see committed actors using these channels as their main weapons.
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By participating in this webinar, you will probably discover interesting ways to integrate an ecological and environmental dimension into your social media strategy. Among the topics raised during this June 7, 2022 liveyou will find the following:
- How to arouse the interest of Internet users?
- Which messages carry the most weight?
- How can marketers help build a better world?
- What does greenwashing look like in 2022?
- Has this practice become legion?
- Is greenwashing a brake on the development of company offers?
Benjamin de Molliens will also come back to the notion of “buzz”. Indeed, some people, who make the ecological cause their main activity, use the networks to create buzz around fairly virulent reactions to greenwashing posts. Unsurprisingly, this makes the communities react. So, is this the best way to generate notoriety in this very committed sector?
The Agorapulse expert and his guest will also try to understand if social networks can amplify the feeling of radicality, specific to committed people. Finally, we will discuss future developments on social networks and the best strategies to adopt to continue to convey ecological messages.