The health crisis has imposed many challenges on B2B companies. They had to rethink the buying process and their sales channels thanks to innovative solutions. In this white paper, Ibexa, the digital experience platform for professionals, discusses the impact of technological transformations and their advantages in B2B. Through three main chapters, it provides an overview of the main processes and elements to take into account during its digital transformation.
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Improve your commercial relationships and sales methods
The advent of digital has greatly changed consumer buying behavior. Before purchasing a product, it is not uncommon for them to roam the web to read reviews and learn about the brand. Ibexa’s ebook reveals that shoppers perform an average of twelve searches before interacting with a business.
No need for manual controls in self-driving vehicles in the United States
These changes are forcing companies to review their B2B commercial approach: it is no longer necessarily a matter of going directly to offer its offer to consumers, but of guiding them throughout their customer journey. This gives them a certain autonomy: a study by Gartner explains that buyers have already completed half of their buying journey before making a first contact.
This new way of buying involves changing business-to-business relationships. By downloading this white paper, you will discover that for B2B sales, the new normal is to include D2C, B2C and B2B2C.
Improve the customer experience
Similar to B2C, companies need to provide their customers with optimal experiences. If they experience delayed or chaotic delivery, their entire supply chain planning is disrupted. Solutions such as real-time monitoring should be implemented to prevent delays and maintain control of the situation in all circumstances. This allows, among other things, to protect the reputation of your company, even in the event of a problem.
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The proposed experience must also be fluid. For this, it is necessary to reduce the stages of the purchase journey, especially at the time of payment. In this white paper, Ibexa reveals that one in four buyers want a simpler and faster payment procedure. They are also looking for easier repeat orders and better online tracking. For this reason, the customer experience must be at the heart of the decisions and new processes put in place.
Focus on innovation
For a B2B company, it therefore seems essential to innovate and experiment with new action plans and business models in order to prosper. This involves using innovative tools, such as a digital experience platform (DXP). It supports all facets of the customer experience via different digital channels. However, not all DXPs have the same approaches. The Ibexa platform, for example, allows professionals to simplify B2B purchasing journeys by offering self-service management systems. By downloading this white paper, you will discover all the features of its solution.
This ebook appears essential to understand the changes linked to technological innovations and how companies can redefine themselves in the face of digital upheaval. To learn more about the role of digital experience solutions in the digital transformation of a B2B company, download this free white paper.