White Papers > Marketing > Guide: how to scale your content internationally?
In this ebook, YouLoveWords gives you the keys to understanding the construction of a content factory to promote your content.
By YouLoveWords
The French language
On the program of this guide:
- Preparing for your internationalization
1. Audit of the resources available to you
2. Analyze target markets
3. Set your business goals 4. The 3 fatal mistakes - Know your markets
1. Your competitors (+ tools)
2. Maturity (+ tools)
3. Your targets - The basics of your international strategy
1. Production scope
2. Resources (load rate)
3. Budget - Select the right topics and formats
1. Audit your existing content
2. Perform a local semantic audit
3. Set up an international watch
4. Create a Content Guide - Structure your dream team
1. The internal project manager
2. Content Strategists
3. Editors
4. Publishers - The foolproof methodology
1. Onboard your talents well
2. Follow-up schedule
3. Tools + app
4. RACI - The efficient workflow
Meetic Content Factory Workflow Example - The roadmap of things to apply
- The participants
- Conclusion