The crisis has led a significant number of brands to put their consumer understanding or segmentation programs on hold.
On 29.03, Kantar organizes a webinar to come back to segmentation in brand strategy.
Nelly Papapanayotou (Kantar Insights), Hélène Collonnier (Marketing – Kantar Insights), Cyril Joumier (Kantar Insights) & Marina Cozzika (Senior Marketing Manager at Kantar) will speak for 30 minutes.
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