In five years, social networks have truly changed status. They have gone from simple “entertainment platforms” to real marketing tools for brands. Companies simply cannot do without it and must answer a fundamental question: how to prove the ROI of social networks and ensure that the strategy deployed works?
Pierre Seillier, Head of Marketing at Agorapulse France and Sébastien Gendreau, Head of Product at Agorapulse, invite you to meet on June 28 to a free webinar which should shed some light on this question.
Learn how to calculate the ROI of social networks with Agorapulse
Behind this question we must understand “what does the investment spent on social networks bring me? “. You guessed it, the ROI of social networks proves that your efforts are worth it. If you have concrete data, you can prove to your customers or your company that all the resources used for a social media campaign are really worth it.
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We won’t teach you anything by telling you that it can make the difference in retaining a client if you are in an agency, or in proving your legitimacy if you work for a brand. To dig deeper into this topic, the experts at Agorapulse, an all-in-one social media management tool, will try to answer your questions and shed some light on the different aspects of ROI on social media. Here are the main topics that will be covered during the webinar of June 28, 2022:
- What is the ROI of social networks?
- How to calculate it?
- An essential calculation for agencies and brands
- What tools can be used to calculate it?
Discover a new feature by participating in the June 28 webinar
Social media ROI can be obtained quite easily from conversions and leads. On the other hand, it is more difficult to prove the ROI of reach and engagement. You know you’re reaching a lot of people because your post got really high engagement on Instagram, that’s great, but what next? How does this translate financially? Has there been an impact on sales?
On June 9, Agorapulse announced the launch of a new feature to calculate the business impact of social networks. A first in the sector of SaaS tools for managing social networks. During this webinar, Sébastien Gendreau, Head of Product at Agorapulse, will present the benefits of this new feature for agencies and key accounts. It will also be an opportunity for him to explain how it works during a quick demonstration.