The webinar is now an essential marketing tool. It makes it possible to share knowledge on an established subject, to present a product or a service, to debate on a topic… So many elements which contribute to improving the visibility of a company and to attracting new customers.
However, there is a challenge: succeeding in involving your audience despite the distance.
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Livestorm and Beekast meet you on Wednesday May 18, 2022 at 11:30 a.m. for a webinar on this topic. The two French start-ups specializing in video engagement will reveal the keys to success in creating interactive and engaging videoconferences.
Get your audience involved
At a time when many events are taking place remotely, organizing webinars that capture the interest of participants from start to finish can sometimes be complex, especially when you know that many of us tend to do several things at once.
However, online events offer many opportunities to engage your audience more than during face-to-face conferences. Indeed, today there are a multitude of digital tools with interactive features. Among them, the survey. It makes it possible to involve the participants and to know their opinions on a subject. They are also useful for creating a discussion around a theme or question.
This is just one of several ways to create an interactive and engaging webinar. Adding gamification elements, such as rewards or emoji reactions, can be an effective solution to improve the engagement of your webinars and optimize the virtual experience of your audience. At this online eventHugo Nkeba-Dounot, in charge of Operational Marketing at Beekast and África Aguiar, Content Marketing Associate at Livestormwill give you several tips to encourage your audience to participate more during your events.
Measure the commitment of its participants
It is essential to measure the success of your webinar using key performance indicators (KPIs). These allow you to know the actions that contributed to the success of your event. They are also useful to know the axes on which it is necessary to work. Without this, it is difficult to know whether the objectives set have been achieved.
Several metrics should be used. Among them, the number of participants compared to the total number of subscribers, the duration of their presence, the number of surveys launched to increase the commitment of its audience… During this webinar, Hugo Nkeba-Dounot and África Aguiar will explain to you which indicators will determine if your events are having a real impact in order to improve your future web conferences.
Among them, the Video Engagement Score designed by Livestorm, a new indicator to measure the engagement of its audience during online events. This is a new way to determine if the events organized produce a real impact, to then better adapt their webconferences to come.
The two speakers will also unveil the trends of video engagement in 2022. It is essential to learn about the latest innovations to create effective virtual events adapted to your audience. Among them, new collaborative digital tools to more simply write meeting minutes or even games to improve engagement in web conferences.
To break the ice at the start of the event, some companies opt for cross-presentation, for example. The idea is to form pairs and ask them to introduce another participant. The objective is to initiate dialogue between them.
To find out how to actively engage your audience during your events and how to effectively measure their engagement, don’t forget to register for the Livestorm and Beekast webinar.