Since the start of the health crisis, the customer and employee experience (CX and EX) have taken on considerable importance in business development strategies. For CX and EX managers, the challenge is to demonstrate the financial impact of their investments. On April 12, 2022 at 11 a.m. Medallia, a customer and employee experience management platform, and Ipsos, the market research specialist, are organizing a webinar to discuss the subject.
This webconference will be moderated by Jean-Francois Damais, Global Chief Research Officer at Ipsos and Sabrina Rahoua, Senior Solutions consultant at Medallia France. The two experts will also return to the importance of CX and EX in the success of a company. They will uncover the right data to measure the revenue generated by CX and EX management. Speakers will explain how this supports the development of investment strategy in both disciplines. For this, they will rely on several concrete cases.
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