Social networks are essential to the good development of a company today. Integrated into a marketing strategy, they can be powerful tools allowing you to increase your visibility, expand your clientele, generate traffic on different channels… To do this, you still need to master all their workings. On Tuesday, February 10, 2022 at 11:30 a.m., MKKM, the performance marketing agency specializing in social networks, organize a webinar to help you harness the potential of these social platforms.
Establish a specific social media marketing strategy
Social networks are among the sites attracting the most visitors every day. For this reason, they are a real opportunity to develop a brand’s business. They are effective tools for a digital platform that wants to generate more leads, a retail brand that is looking to increase its in-store traffic or an e-merchant wanting to increase its conversion rate. To exploit the advantages that these platforms offer, however, it is necessary to adopt the right reflexes and choose the appropriate levers. By attending this webinar, you will discover ways to align your actions on social networks with your business objectives.
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During this online conference, Mathieu Hosselet, Performance Director at MKKM Social Media Experts, will address the main issues that social networks can address, such as drive-to-store. Because 70% of consumers visit a store after finding information online (FEVAD), digital web to store is now an essential component for generating traffic in its physical stores. For this, there are many effective strategies, such as targeted sponsored ads on social media. During this webinar, MKKM experts will reveal the levers to promote.
The “drive-to-web” issue will also be discussed. It consists in setting up marketing actions whose goal is to attract customers and prospects to its website. This can be done, for example, through an influencer marketing campaign and live shopping, i.e. when a content creator promotes a brand’s products live. The objective is to generate traffic and conversion on its online store, but also to generate commercial leads, for example by adding call-to-action to one of its Instagram publications.
In the last part of this event, MKKM specialists will address the community issue. Social Media Advertising (SMA), online engagement… These elements can be used to develop brand preference, ie the fact that the consumer chooses one brand over another. This is one of the major objectives of a social media strategy.
Handling the codes of social media also makes it possible to get out of the game, especially with regard to customer satisfaction.
As you will discover during this webinar, these platforms can be powerful weapons to control your brand image and communicate with your customers. You will also be able to draw inspiration from the concrete examples that will be given throughout the event.
To not miss any advice from MKKM experts, don’t forget to register for this online conference !