Digital has completely changed the expectations and needs of consumers. Now, 80% of them want a “Compressed Commerce” experience, ie moving as quickly as possible from the inspiration phase to the purchasing phase. To meet this new requirement, growth marketing appears to be the key solution. This new strategy seems inevitable to optimize brand experiences.
Before setting it up, it is necessary to assess its digital maturity. The latest playbook published by Emakina, Front-Commerce and Contentsquare aims to help you in this process. Their teams of experts give you multiple recommendations to initiate a process of data analysis and improvement of the business performance of your e-commerce site.
Doug Herrington becomes CEO of Worldwide Amazon Stores
The key things to remember before embarking on growth marketing
The implementation of a growth marketing strategy requires being aware of certain elements, starting with the fact that an aesthetic e-commerce site is not enough to achieve your business objectives. It is essential to think of your platform within a global course. From brand discovery to purchase, every step needs to be optimized, across all channels. The brand experience must therefore be designed in an ecosystem, with a content strategy adapted to each touchpoint.
To provide the expected customer experience, it is naturally necessary to take an interest in the behavior of buyers. Now, they want to be able to get products quickly on their favorite channels. Therefore, it is essential to make information about its brand and its articles easily accessible on its platform, as well as beyond. By obtaining this guide, you will discover the three factors that most influence consumers’ purchasing decisions.
To develop an effective strategy for its e-commerce site, a continuous performance approach must be deployed. At the heart of this must be the user. This ebook will help you understand how growth marketing can help you with this task.
In short, standing out from the competition while offering a frictionless end-to-end digital journey must be a priority. You will get actions to put in place in this playbook.
Replatforming, a project in several stages
Through a specific case, you will discover how to integrate growth marketing into a replatforming project. This is done in several steps. In this playbook, Emakina deciphers each of them, starting with pre-replatforming. You have to manage the scope of the project, choose partners, carry out analyses, take care of the design, build the new platform… So many elements which are detailed through clear diagrams in the playbook.
Then comes the moment of kick-off. We must ensure that everything is ready for the go live and test the new platform with synthetic data. The site can then be launched gradually. The post-replatforming stage is then done in three stages, which you can read by downloading this guide.
As you will have understood, the challenge is to follow each step carefully. Emakina can accompany you during each of them. The digital business agency takes care of the audit, co-design, compliance with delivery, implementation and ongoing performance. All of this is based on proven technological solutions such as Contentsquare for data analysis, and Front-Commerce for the design of high-performance, mobile-first interfaces. In the last part of this ebook, you will discover how his method can help you before, during and beyond replatforming.
This playbook is essential to understand how to put growth marketing at the service of the performance of your e-commerce site. Don’t forget to download it to know all the tips and recommendations from Emakina, Front-Commerce and Contentsquare.