Huawei’s AppGallery ecosystem is increasingly popular in France. Like Google and Apple, Huawei has been offering its own application store for a few months. In 2022, Huawei Ads, with app promotion, search and display, offers new opportunities for marketers who want to develop awareness of their app.
On Thursday January 20 at 10 a.m., Ad4Screen is organizing a webinar to help you get started on Huawei Ads. During this live, you will discover in particular the novelties and trends for 2022. You will discover how to get started on AppGallery or how to be visible on Huawei’s browser, the Petal Search. In short, by participating in this webinar you will have all the cards in hand to get started on Huawei Ads.
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Development paths for 2022 with Huawei App Promotion
Alix Odendahl, Head of Account Management at Ad4Screen will be alongside Stéphane Fournis, Head of EU Ads Business Growth at Huawei Ads and Alexandre Giraudeau, Head of Business Development at Huawei Ads to immerse you in the world of the App Gallery . here is the program from the webinar of January 20, 2022 :
- Key figures on Huawei Ads
- News and trends 2022
- Application focus:
- How do I submit an app to App Gallery?
- Formats and targeting of the display network
- How to develop your notoriety thanks to Huawei Ads?
- Launch into the app install
By participating in this webinar, you will discover the different distribution channels offered by Huawei Ads on AppGallery. There are three categories: recommended apps, homepage via categories, and search results. Three interesting locations on which you can position yourself. The three experts present during this live will also give you more details on the targeting criteria. You will see that you can very precisely reach the audience of your choice, by selecting demographic, behavioral or application usage criteria.
With Huawei Ads, you can also position yourself on Petal Search, a browser available on all Huawei devices. Your brand will appear before the organic search results. As you will discover, this segment is currently very uncompetitive, which induces very low CPM and CPC. Finally, on January 20, Huawei Ads experts will introduce you to the display network and the possible distribution of your advertisements on Huawei mobile applications. Short, this is the webinar not to be missed if you want to increase your notoriety in 2022.