how to generate traffic in your establishments in 5 steps?

This book is primarily intended for managers of point-of-sale networks, franchisee managers, professions linked to customer relations, marketing and, more generally, anyone interested in the distribution sector.

In this white paper, we highlight the importance of working on your visibility on search engines and directories and try to answer various issues, such as:
> How to be present in the local searches carried out?
> How do I optimize my Google My Business listings?
> How do I encourage consumers to visit my points of sale?
Our goal is to offer you different methods to improve your online presence in order to generate traffic in your establishments.

Here are some of the 5 tips to discover in more detail in this ebook, to manage, optimize and pilot this strategy in collaboration with your establishments:
> Analyze and optimize its presence on Google My Business
> Multi-post to increase local visibility
> Monitor its performance

Indeed, local referencing has become a crucial issue for brands, because it will strongly influence the act of purchase. Did you know that 62% of people looking for a business online prefer Google My Business (GMB) listings even before the website? (Source: Burguindigital) Hence the importance for brands with points of sale to capitalize on the strength of their network.

Also discover useful tips for optimizing your GMB listings in order to improve your local visibility and appear in the Google Local Pack. Or, tips for multi-broadcasting your local information and monitoring your performance. The main objective is to boost the traffic of your points of sale!

On the program of this ebook:

• Did you know ?
• Step 1: Analyze your presence on Google My Business
• Step 2: Optimize your network’s Google My Business listings
• Step 3: Multi-cast to increase your local visibility
• Step 4: Track your performance
• Step 5: Involve local teams
• To finish