Improving the visibility of your website requires implementing an SEO strategy. To develop it, you have to do some keyword research. Concretely, it is a technique consisting in detecting all the words that will be able to reference a website on a specific theme. They must be related to the queries made by users on search engines. These are the keywords that make it possible to respond in a relevant way to visitor requests, to gain visibility and to increase sales. In his latest guidethe HubSpot CRM platform explains how to find and select the relevant keywords to create an effective SEO strategy, and thus achieve your business objectives.
Tips for finding and choosing the right keywords
The first step in an SEO strategy is to find your keywords. It is advisable to identify those which will make it possible to optimize the visibility of its Web site, and especially to answer the requests entered by the Net surfers. To do this, you have to ask yourself some key questions: what is my field of activity? What are my products? What is my target interested in? The objective is to highlight the themes related to its field.
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Once this is done, you have to follow certain steps to detect and simply choose your keywords. HubSpot reviews them in his guide. The first is to brainstorm ideas to identify groups of keywords that can be created. The goal is to identify topics to address in its strategy. By downloading this white paperyou will also discover how to study the search intent of Internet users.
Then, you have to choose which keywords you will use. To achieve this, there are several methods. One of them is social media. These allow you to discover popular topics of conversation within our community and the questions asked. We then identify the themes that most interest our target, which we can then address.
To know the other three processes that will help you learn more about the keywords entered by Internet users, just download the guide for free.
It will also allow you to understand the interest of long tail keywords. They contain more than three words and have a much less competitive search volume, but are effective in attracting fully qualified traffic. HubSpot walks you through how to find them and incorporate them into your SEO strategy.
Adopt the appropriate research support tools
On the web, there is a battery of research tools for primary and long-tail keywords. Although they have common features, they also offer unique options to meet specific needs.
In its white paper, HubSpot gives you a very extensive list of existing solutions, starting with Ahrefs. Considered one of the best SEO tools on the market, it offers the possibility of simply optimizing your content strategy thanks to precise data. It is also powerful for performing an audit of its website and analyzing the performance of its competitors.
In parallel, it is recommended to use Google Trends. It gives an overview of current research trends in a specific area of activity. It also delivers essential information for choosing the right keywords. The advantage is that we can know the number of searches carried out by Internet users over a specific period or even know the evolution of the number of searches on a specific keyword.
By getting this guide, you will discover all the essential tools for SEO. You can then select the most suitable ones according to your objectives and needs. You will also get a Google Sheet model allowing you to identify the topics to be covered, the primary keywords, the long tail keywords… This is useful for seeing more clearly in your SEO strategy. Don’t forget to download HubSpot’s white paper!