Today, CSR issues are at the heart of consumer concerns. They expect companies to commit and position themselves on environmental and societal issues. For organizations, it is essential to put in place actions aimed at implementing a transparent, effective and above all sustainable CSR approach. On Thursday June 9, 2022 at 11 a.m., CitizenWave, the specialist in employee engagement through sustainable development, organize a webinar on this topic. The objective is to help business leaders and CSR managers to strengthen the impact of their solidarity actions, and to activate them over time.
Activate strong actions
To be effective, a CSR strategy must be made up of strong actions that will make it possible to respond to environmental and societal challenges. During this webinar, CitizenWave experts will review existing actions. Among them, the climate fresco. In concrete terms, this is a participatory workshop which revolves around three highlights: a stage of reflection (in particular on the causes and impact of climate change), a period of creativity and a phase of discussion.
Contextual targeting reconciles consumers with advertising
Solidarity actions (volunteering, donation campaign, etc.) and skills sponsorship can also be set up. The speakers will explain how each of the CSR actions work and how to implement them within your company.
One question remains, however: how to make them last in the long term? It is to this question that the specialists of CitizenWave and the partners who will accompany them will answer.
Engage and educate its teams to sustain its CSR strategy
Raising team awareness is proving to be an essential starting point for perpetuating its CSR approach. Without knowledge of these issues, it seems complex or even impossible to encourage their commitment. Nevertheless, the latter is essential for establishing a long-term CSR strategy. Without it, it is difficult to implement relevant, transparent actions adapted to everyone’s expectations.
For this reason, it is essential to raise employee awareness of environmental, economic and social issues. The speakers will explain to you in more detail the importance of raising awareness in the sustainability of your CSR approach.
They will reveal to you the elements that it is possible to put in place to inform your collaborators on these themes. For example, it may be wise to opt for traditional training or workshops. In the digital age, there are also e-learning platforms and applications that provide information in a more fun way.
Laetitia Dumonteil, Sustainable transformation consultant at GOODMOUV, specialist in positive transformation within companies, as well as Zoé Tiberghien, communication officer at AIME, will share their experiences in carrying out an awareness-raising journey on the CitizenWave platform. They will explain how this solution has enabled their organization to prepare and extend the impact and commitment of their teams with regard to CSR.
Here is the process of this webinar from Thursday, June 9, 2022:
- An introductory phase;
- A CitizenWave presentation;
- CSR actions, what are they and how do they work? ;
- Long-term activation, what is the solution? ;
- Act and engage, the key objectives? ;
- A question and answer session.
To not miss any advice from the experts, don’t forget to register for this online event organized by CitizenWave.