The book “The Manager”, by Jorge Zonzini, contains a chapter that suggests what the position of a candidate very similar to Javier MIlei would have been like at the beginning of his political career. Precisely section number 9, entitled “El Político”, tells of the hiring process of the media manager by the patron of a libertarian standard bearerto convert it dizzyingly into presidential.
In “El Político”, Zonzini’s dialogues and lucubrations with the contractor “Rigodón” are transcribed, a character who is outlined in the mirror of the finance influencer Carlos Maslaton, who was in the beginning a promoter of the candidate who today takes away his sleep both the ruling party and the opposition, Javier Milei.
“He told me that the purpose that guided him was not impossible, although it was supernatural. He wanted to dream a man: he wanted to dream him with minute integrity and impose him on reality. That the man who dreamed had to be versed in economics, because economics was everything, or was the basis (“there was no better reader of Adam Smith than Marx himself”); that he had to distinguish himself from any other who was hanging around the political class; that he had to know lure the disenchanted”, says Zonzini in his forthcoming book.
“He insisted that it should be done in a language that, while reaching everyone, was also hermetic (“people are fascinated by agreeing with ideas that they cannot explain with their own words”); that it was necessary to create a brotherhood and find a word that defined friend and enemy; that he needed that dream person to have a permanent presence in the media; and you had to make that person a presidential candidate”, continues the story in the chapter “The Politician”.
“I invited Miguel to two or three programs of current affairs and economics on FM stations that nobody listens to, but whose podcasts remain on the web forever. Once I had this material to show, I made other journalists specialized in economics and finance, but from national media, interested in this subject. Of course, to hide it, I put him in a bag along with other aspiring media economists”, Zonzini unravels about the natural procedure in building a candidate. But in this case, the subject did not know he was being thrown.
Over time there was a redesign of the look, including an iconic hairstyle, and greater thrust in the speech, to the point of sounding angry. “I have no idea if the guy is talking bullshit or he is a genius at his thing. But he is dry and boring. Annoying. I need another segment of the public to hear it, and that cannot be achieved if I cannot intervene. I need some scandal. That people remember him by how he behaves or how he says things rather than by what he says. Because what he says is not understood by anyone, ”says“ the manager ”that was his response to“ Rigodón ”when he asked him to go to the next level.
“I would like to generate something that was like ‘civilization or barbarism‘. That we define those who are with him with some word. If life in society is a jungle, as they say on the street, and he is the ‘human’, civilization, then those who are not with him (barbarism) have to be… the fauna. And so we confront man, the civilized, with the savage barbarians of the jungle, those who would eat man if he did not prevail”, Zonzini explained with sarmiento inspiration.
“Since Miguel was not stupid, he noticed that this frank style had earned him a lot of sympathy on the Instagram live and he persisted in that line, which was part of my line. He persisted in disseminating exotic economic schools – like his hairstyle, another of my traits – and boring authors, but he took as his style mix some guarangadas that imitated popular speech. I ordered an analysis of his followers in networks: from initially predominating at the ABC1 level, he went on to retain many followers in the lower middle class (C3) and the upper segment of the lower class (D1) ”, the book relates. This is how the segments hardest hit by the economy were won over, until then Frenteto voters.
“At a lunch with Mirtha Legrand, she said that the approval of the Voluntary Interruption of Pregnancy Law ‘is going to cost the country a new hospital per year in free abortions and morning-after pills’ and then added, without breaking a sweat, that ‘every who has the right to do with his body what his ass sings but without making the State spend money’. She for identical reasons she proposed a free and unregulated blood marketsemen, bone marrow and ovules”, writes Zonzini, unequivocally implying that he is referring to Milei, whom he hides in his book as Miguel.
“The Milei that I know is nothing like the Milei that appears in the media,” economist Juan Carlos de Pablo wrote this week in an interview with La Nación Más, who warned, however, that both flirt with madness he could finally alter the perception of reality and throw it off its axis.
The popularity of “Miguel” was on a permanent rise, until “scandals broke out for Miguel: use of state perks, gender violence, vindication of the genocidal prisoners for crimes against humanity, plagiarism of an entire book, campaign funds of diffuse origin. He fell precipitously in the polls. Rigodon made firewood from the fallen tree. After that, he ran as a presidential candidate in the same space and demanded open internships ”, how much about the end of the ninth chapter. A fictional story that is quite similar to reality, and in which Zonzini is installed as the Machiavelli behind the political sensation of this quarter of an hour.
by RN
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