For several years, digital transformation has been at work in multiple sectors of the economy, including insurance. For companies, mutuals and large brokers, the challenge is to simplify access to insurance services, which are generally perceived as long and complex. The objective is also to rethink the experience offered to policyholders and interactions with them. Faced with these multiple challenges, digital is the key word.
David Carasso, Founder of Assurup, a professional insurance solution for the self-employed, start-ups and all businesses, gives us his insight into the changes underway in the sector to meet the new needs of policyholders, especially professionals.
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What are the expectations of companies in terms of customer experience and product experience with their insurer?
Today’s and tomorrow’s companies seek to take out their professional insurance in response to a need. For this, they do not want to lose days or hours to obtain their insurance certificate. This is an essential element on which insurers must work. For our part, we have made it a point of honor to create a subscription process in three minutes. The objective is to enable companies to obtain their professional insurance certificate in a few clicks. The same applies to professional liability insurance, professional local insurance, cybersecurity insurance or even computer equipment insurance.
Where is the insurance industry in terms of digital transformation?
The insurance industry is going digital. When we launched Assurup in 2015, we were the first in Europe to tackle the modernization of this business. Insurance brokerage is an aging sector and it is important to bring this essential service for businesses up to date. Over the past five years, the banking sector has gone digital, and today it is the turn of insurance to get started, and in particular professional insurance.
What are the essential insurance policies for businesses in 2022?
The first insurance taken out by companies is Professional Civil Liability. It is the basic and sometimes compulsory insurance for companies, especially for regulated professions. RC PRO, as we say in the insurance industry, can also be imposed by suppliers and customers. So many essential steps which, initially, take time. Our goal is to allow companies to be able to obtain an online quote in a few clicks, subscribe to their Professional Civil Liability in a few minutes and so obtain their RC PRO certificate.
Professional multi-risk insurance, professional office insurance or even professional local insurance are also essential when you take commercial or professional premises. Different insurance names may exist for this same coverage. This insurance also allows you to insure your professional equipment as an option. Some insurers, like us, offer to subscribe to it as an option or through a separate contract, such as computer equipment insurance or professional equipment insurance.
Finally, for managers who do not have the right to unemployment, it is strongly recommended to subscribe to the manager’s unemployment insurance, in particular for SAS.
How does Assurup try to stand out in the market?
Assurup stands out thanks to its unique subscription process with a smooth user experience and all the insurance available online such as Professional Civil Liability, Cyber insurance or local professional insurance. Customers find nearly ten insurance contracts for their company and its directors or employees. To date, we have more than 5,000 corporate clients. Companies can obtain their insurance certificate in a few clicks and have access to a secure management space in order to manage all of their professional insurance.
What is digital to change in the sector?
In the insurance industry, digital has helped achieve more transparency and speed in underwriting. It also allowed for a better user experience. This transformation also made it possible to manage larger volumes than a traditional insurance broker. We are proud to contribute to this modernization and are certain that the professional insurance sector has a very bright future ahead of it.