Luis Miguelauthor of established hits such as “Soft” and “I don’t know about you”, will be presented in Buenos Aires on August 3, 4 and 6. In addition, it was confirmed that the appointment with the Argentine public will be in the porteño sand. Tickets will be available from Thursday May 4 on the stadium’s official website.
The triumphant return of the musician occurred in 2018 with the premiere of the first season of his biographical series for Netflix. Launch that was described as a marketing hit by the Mexican magazine Expansión, specialized in business. From there, Google searches for the “Sun” increased by 600 percent.
At that time, according to a Reuters survey, Netflix profits jumped to $402.8 million in the third quarter of 2018, with an increase of 137 million worldwide, in part leveraged by the Latino success of the series. reproductions of the songs Luis Miguel on Spotify increased by 152 percentgoing from four million to 6.3 million in three months, with 1.1 million followers on the platform.
That premiere of the biopic about the life of the Aztec vocalist, promoted a revival of the work of the popular singer of “How is it possible that by my side” that is still in force. On the day of the premiere of each episode, the most consecrated hits of “Luismi” recorded an increase of 4,000 percent. An unprecedented event for the “N” platform at that time.
The Circus agency was behind the repositioning of Luis Miguelwhich after years of pure scandals, ranging from a supposed bankruptcy to accusations of fraud after breaking a contract with the Mexican interpreter Alexander Fernandez, it positioned him as a decadent and old-fashioned figure. That aspect of his personal life, added to addictions and overweight problems, with several concert cancellations, made the new rage practically a miracle.
That event, which occurred five years ago, marked a resurgence in the life of the Mexican. For Bruno Lambertini, CEO of Circus, the agency in charge of creating the promotional spots for the series, the popularity of Luis Miguel It allowed communication with the public to be very simple.
“We wanted to tell a true story, and to achieve that, We originate content that ignites the expectation of the audience”, he explained. Audience that was impacted globally at the same time. “We decided that it was better for it to come out in all countries at the same time because we knew that the song that identified each chapter was going to explode worldwide that week,” added José Calderoni, Netflix’s marketing director in Mexico.
In 2018 he received 5 million dollars for image rights of the first season, and a similar figure for the second, according to Value Grupo Financiero, which carried out the negotiations. And it allowed the Mexican singer to crown with the seventh most lucrative tour of that year, rgrossing US$1.8 million on average for each of the 70 concerts that he did all over the world. An estimate of what can happen, although difficult to replicate.
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