TO 37 years since its release Running up that hill is more popular than ever, extraordinary phenomenon due to Netflix ea Stranger Things 4where the song is used inside of the fourth episode – and of the whole series, now that Volume Two is available. A crucial use, very far from an underlining or an accompaniment, linked to Max (Sadie Sink) that, in one of the moments most important of the season, is saved from Vecna thanks to the headphones of the Walkman that shoot Kate Bush. Favorite song of hers.
Kate Bush and the boom of Running up that hill
The comparison to the comeback in 2012 – sixth place in the standings; it was there London Olympics theme song -, today’s return of Running is a real hangover, with the 3 week track at number one on the UK Charts, the risk of a fourth, and an average of 7.3 million audio and video streams per week. Not to mention the Spotify and TikTok Global Chart.
Exceptional results that reward first of all Kate Bush’s intuition who, having read the script by the Duffer brothers, gave the authorization to use the piece. For the beauty of the story and the non-trivial trick where to insert it, and certainly for a thought about a certain return in the image and streaming passage. “I knew the song would attract attention, but I never imagined something like this “, Kate – a notorious recluse – told BBC Radio 4.
“It is simply extraordinary. It’s exciting and quite shocking too, I must say. It’s like everyone’s gone mad“.
Kate Bush in 1983. (Getty Images)
How much money does Kate make? A figure destined to grow
The question that at this point intrigues the fans – and not only – is precisely how much is Kate earning from the hundreds of streams and views of Running?
According to CBS News, one month after the release of Stranger Things 4 the British singer earned around $ 2.3 million in royalties. A staggering figure, destined to rise now that the final of the fourth season is available on Netflix. Plus you earn that for Bush all remain in the family, since as a total artist he owns the copyright of his recordings.
Cher’s compliments
The success of Running up that hill it gave Bush an important record. IS the oldest singer-songwriter to climb the UK charts. Record stolen from Cher, who won it in 1998 with Believeto 52 years old. Bush is almost 64 years old (he will perform them on July 30th). Despite her loss of leadership, Cher showed sportsmanship right from the start, complimenting her colleague on her extraordinary success.
«Well done Kate! Records are made to be beaten “, he writes. «Do you remember when in the past female artists were given a short life ?! We had to fight to make our way through the testosterone wall and we made it. So that the women who came after us can sing as long as they want“.
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