The return of “Big Brother” on the Telefe screen was the great television success of the last year. The reality show returned with great acceptance among the public and broke audience records, reaching rating levels that had not been seen for years on Argentine television. As in other editions , the unknown contestants who decided to enter the house became, overnight, celebrities who quickly they added thousands of followers in networks and they even saw fan clubs born in their name.
While the program averaged more than 20 rating points during its more than five months on the air, since isolation they have known popularity. But now that the show is over and Telefe begins to outline the next edition, the fame they enjoy demonstrates their transience. Thus, the twenty “little brothers” look for a way to survive in the middle. Between exchanges, appearances, contracts and complaints, the new graduates of the most famous house in the country they want to keep billing and may your fifteen minutes of fame last a little longer.
Although some of the contestants deny it, all those who decide to participate in “Big Brother” seek to achieve popularity. The window that supposes to be for more than 150 days being part of the most watched program of Argentine prime time, is a fast way to get out of anonymity and make yourself known. Silvina Luna, Gastón Trezeguet or Cristian Urrizaga are some witness cases of former GH who managed to gain a foothold in the artistic medium and their path is the one that the new contestants want to replicate. But once the cameras are turned off, the constant exposure that comes with the show ceases to exist and the fame seekers must figure out how to capitalize on its popularity.
The presences in nightclubs continue to be one of the main billing mechanisms, by which the “little brothers” charge a cachet to go dancing in a nightclub. As reported, Juliet Poggiowho finished third in the reality show, charges about 1 million pesos to each establishment for ensuring their presence for half an hour. Although it is one of the public’s favorites, a recent presentation in Catamarca showed that the traction of “Big Brother” begins to wane since the bowling alley he attended failed to fill up despite the fact that the entrance was one of the cheapest. of the night circuit of the capital of Catamarca.
In this context, many former participants prefer to perform in Uruguay, where the program was also a success and the economic reality is different, as was the case with the winner Marcos Ginocchiowho was received as a rockstar in the neighboring country and charged each of his presentations more than 10 thousand dollars.
The other means by which the “little brothers” can continue to capitalize on their fame -and that distinguishes them from the participants of previous editions- are social networks. The large number of followers they gained made them influencers and the possibilities of exchanges exploded. Juliana Diazwho re-entered the reality show and was expelled, confessed that her departure was scheduled since for her it was better to be away from home due to the business possibilities that her sudden popularity gave her. Constance Romero, another of the strong participants in the cycle, charges more than 50,000 pesos for each redemption “story”, added to the products that are sent to it. If the publication remains permanent in the feed of your social network, the price goes up to 200,000 pesos.
Thiago Medina Non-traditional advertising from social networks was also encouraged, but in his case it was more honest. Far from posting with covert ads, he published on his networks that he wanted to make exchanges and the story on Instagram had a price of 1,000 pesos. In addition, he explained that his dream was to have a thermos from a well-known brand and he directly questioned his potential clients with a “who would like to make an exchange?” Seeing himself with less future within the artistic environment, the young man decided to capitalize on his fame and with the money he raised from being on television he opened his own greengrocer’s.
Julieta Poggio is, so far, the only one who has a contract to continue in show business. José María Muscari hired her to star in her future work “Whooping cough”, together with Betiana Blum. Meanwhile, other former participants complain about their little work output. Juan Reverdito, who was quickly left out of the contest, publicly demanded that Telefe give him more opportunities and, due to the lack of proposals, he began a public campaign to be summoned to “Dancing for a Dream”.
is that the arrival of Marcelo Tinelli to America and the lack of strong figures in the dance reality created the perfect environment for the former GH to take refuge there. So far, Reverdito has not been tempted, but it is already confirmed Thomas Holder. Julieta Poggio herself, Constanza Romero and Walter “Alpha” Santiago They are the others tempted by LaFlia, although for now they are not confirmed.
A month after the end of “Big Brother”, the exes are looking for their star not to go out. As Mirtha Legrand says, the public is renewed and her absence on screen can cause her sudden fame to expire.
