How did the international AdVini group manage to unify collaboration between its teams?

In an international or multi-site context, it is not always easy to collaborate with efficiency and cohesion. This becomes all the more complicated when you have to manage a large quantity of products and ensure the dissemination of information about them on different channels.

Who should take care of securing the product sheets? Who is in charge of updating them? These are all questions on which the productivity of teams and the development of a company depend.

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Friday, June 24 at 2 p.m., Quable, product information management solution PIM & DAM for brands invites you to a webinar to find out how AdVini, a company specializing in the production and distribution of local wines, succeeded in unifying collaboration between its departments thanks to Product Information Management (PIM).

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Improve collaboration between the different AdVini departments

AdVini is an international group. It is present in more than 110 countries, has a portfolio of 430 wine brands and has a catalog of 10,000 products. In total, 900 employees are redoubling their efforts to ensure the proper development of the company. They are present in representative offices and agencies located all over the world: United Kingdom, United States, Canada, China, Sweden, South Africa and Hong Kong.

In such a context, it can quickly become difficult to work effectively hand in hand. This issue can have a huge impact on business efficiency. The objective was therefore to find a single solution allowing easy collaboration between the various departments responsible for production, products, marketing, sales and the Information System Department (DSI). To do this, it was essential to establish a clear and calibrated workflow, where each contributor knows what he has to do and when.

During this webinar, Thierry René, Director of Information Systems and Charles Delvincourt, Director of Partnerships at Quable, will come back to all the challenges to which the PIM solution has made it possible to respond. Among them, the creation of a complete product repository adapted to the unique activity of wine production, and optimized for international markets. They will explain in detail how the use of a PIM has simplified the enrichment and classification of product data for a global company like AdVini.

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The PIM, the ideal tool to meet these challenges

To meet these different challenges, AdVini turned to Quable’s PIM. It allows centralized management and optimal distribution of all product information on multiple B2B and B2C sales channels: web, marketplaces, distribution networks/resellers, social shopping, print or even physical point of sale. With this solution, companies can manage millions of products every day, whether they operate in industry, services, agri-food, fashion or even beauty.

During this online event, you will discover how Quable’s PIM has enabled AdVini to enrich and classify its product data, so that teams have easier access to real-time technical, commercial and marketing information to disseminate. on all channels. The two speakers will explain to you how this has a positive impact on team productivity, and thus the development of an international business.

Through AdVini’s testimony, you will learn about the advantages of PIM technology to unify collaboration between its teams, but not only. You will discover how it simplifies the deployment of new sales channels, accelerates the development of a global company, facilitates the online delivery of their products… So many elements that contribute to the improvement of quality and the conversion of listings. products. To know all the advantages of this solution, don’t forget to register for the Quable webinar.

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